Before blinc no-one had a solution to the traditional problems associated with mascara: clumping, flaking, smudging, running, and removal.

After realizing that all traditional mascaras were oil-based paints, blinc decided to take a different approach. Instead of using the traditional oil-based approach, they developed mascara that forms tiny tubes around each individual lash. In addition to solving the negative attributes associated with traditional mascaras, consumers no longer had to use makeup remover or choose between long wear or ease of removal because blinc delivered both.

With blinc, feel confident knowing that no matter what you do, your mascara will always look as perfect as when it was applied.